Key features - “the engine room”:
We will provide subscribers to Early Bird with three current technical tax articles per month written by UK leading tax experts and contributing editors - over time these articles will cover;

• Personal Tax
• Business Tax
• Property Tax
• Inheritance Tax
• Capital Gains Tax
• VAT and Stamp Duty Land Tax.

These articles will not be available from any other source.
Subscribers to Early Bird will also be granted access to a database of past articles dating back to September 2005 – a library of some 72 articles and growing!

Copyright in the technical tax articles remains the intellectual property of the authors – UKTW publish this material on the basis that it is used for in-house update purposes only and is not sold or otherwise represented as written by the subscribing firm. UKTW has some flexibility to negotiate a release from this restriction on a case by case basis.

Copyright in all other written marketing materials and Power Point presentations which form a part of this service vests in the subscriber – you are free to use as you wish, create your own direct mail material, add to your web site and so on.
Key features – “the marketing tools”:

1. Tax Fact Sheets - We will write a Plain English, one page summary tax fact sheet for each tax article provided each month. This can be downloaded in MS Word format from our web site.
2. Tax Alert – We will provide an online facility that will deliver a copy of the Tax Fact Sheets, using a branded email template, to a list of high-value client receivers. Each client receiver will be tagged according to their personal area(s) of tax interest. You can edit/delete content before it is delivered. This Alert will be sent in the middle of each calendar month – due to the selective nature of the content clients will only receive occasional emailed alerts when a relevant topic is covered.
3. Online Management – As a subscriber you will be given access to an online database/user admin facility so that you can set up and tag recipients for particular tax topics using a simple “pick and click” process. (If you already subscribe to one of our monthly e-newsletter services your present user admin interface will be expanded to accommodate Early Bird administration.)
4. Press release – We will write a correctly formatted press release, based on one of the tax articles published each month, and we will deliver same by email to a list of local news editors that you will need to set up using our Online Management system. As with the Tax Alert you will be able to edit the content. IMPORTANT NOTE: Each newspaper contact can only receive the information from one practice - the first firm to register the contact email address on our database. In order that we maintain a reasonably level playing field our terms and conditions for this service require that you keep the number of press contact email addresses on our database delivery system to 15 names. This condition was introduced on the 6 March 2008. Click here to see an Early Bird press release that was published for one of our subscribers Summer 2008.
   
5. Tax seminar Power Point presentation – Once each quarter our editors will select a topical article from the previous three months output and convert this to a Power Point presentation and promotional flyer. This could be presented as an in-house tax seminar for your business contacts or perhaps a training seminar for staff.

Lifetime subscription Guarantee.

We are confident that subscribers will obtain continuing benefits from the use of Early Bird Tax Alert. Accordingly there is no minimum subscription period. If you fail to obtain value from the product in excess of the required monthly investment, we will release you from any obligation to continue with the subscription from the end of the month in which we receive your written notice to quit.

Your investment – what does it cost?

The investment required is £35 per month plus VAT. There are no plans to increase these prices – UKTW will guarantee to hold prices at this level for a minimum of two years, to 1 February 2010.

Bonus #1 Price concession for firms who registered for Early Bird prior to 1 September 2007

This improved Early Bird service will be available from 1 February 2008. Firms who subscribed to the previous version will be converted to Early Bird Tax Alert automatically. As a concession the 2007 price of £20 a month for UKTW newsletter subscribers will continue until the 1 May 2008.

Bonus #2 Copy of our booklet “Communication and Marketing Tax Services”.

So that you can readily apply the marketing tools we have included in Early Bird Tax Alert, Bob Edwards our MD has written a guide which offers a number of practical strategies. This will be available as a free download from our web site to all subscribers.

Message from the MD, UKTW – Bob Edwards

Providing exceptional service clearly drives exceptional results. Those practitioners that focus fundamentally on the needs of their clients seem to have no problem establishing the value of the work they undertake, and as a direct result, can command realistic fees for work done.

As part of my desire to promote a closer relationship with my own clients (I have over 25 years of managing my own practice under my belt!) I was drawn to develop what are now UKTW’s core e-newsletter services. Whilst a practice newsletter is vitally important as a means of maintaining regular contact with clients, by its very nature the content for all recipients is the same.

If we add to the “communication mix” the universal interest in minimising the impact of tax, on income, gains and inherited wealth, I think you will start to see why Early Bird Tax Alert has been developed. Additional new tools include a Press Release and Tax Seminar Power Point Presentation. Both are based on the core tax articles. To take advantage of the automatic delivery to your local editors by email you need to register as a subscriber quickly – once an editor’s email address is uploaded to our database this will block other practices sending the same press release to the same editor, using our delivery processes.

Whichever e-newsletter service you use I believe that Early Bird Tax Alert provides additional, practical, tax based marketing tools that will extend the work we started with our e-newsletter program. We have also taken care to write content and automate the delivery of the service in recognition of the pressing time constraints that all principals and their staff suffer from today.

As Early Bird Tax Alert comes complete with a lifetime subscription guarantee, this should be a subscription that all smaller practitioners can afford and will allow you to extend your reach into your client base and local business community. If used in conjunction with our publication “Communication and Marketing Tax Services” you should have no problem in creating far more value in additional fees compared to the monthly investment required.

I hope you agree...

Best regards,
Bob Edwards FCCA
MD UKTW – 3 September 2007

Order now – click here to access online order page